Our story.
Conceived by multi-hyphenate creator and New York City native Bernard Smith, Vision Of Self began as a way to stay committed and connected to his own goals and dreams—empowering him as he moved through each day. Influenced by his fashion roots, Vision Of Self was built on the belief that style and accessories should hold personal meaning for each wearer. We hope to inspire people to move with purpose and intention, stay true to who they are, and unlock the extraordinary potential within.

An accessory that stands apart.
A versatile piece with its own design DNA, Vision Of Self stands apart in both form and function. Instantly recognizable and endlessly personal, it can be used however you choose—as a personalized good luck charm or talisman, a unique fashion accessory, a meaningful reminder, or a discreet yet powerful tool for intention, performance, and becoming.
Handwritten personalization.
One of the oldest and most personal art forms, handwriting is at the heart of Vision Of Self—because it’s intentional, powerful, and human. Each piece evolves with every new message, simply by writing on a fresh Vision Of Self paper: a note, a goal, a name, a mantra, or something entirely your own.
*Studies show we become 42% more likely to achieve our goals and dreams by writing them down.


Embodiment.
Wearing Vision Of Self isn’t just a style statement—it’s embodiment. It can be a quiet ritual, a constant reminder, a motivator, or words you carry with you. Whatever you need it to be, it keeps you connected to what matters most. It becomes a part of you.