What you write, you embody.

Personalization in jewelry hasn’t really been “personal” for a long time. Machine-engraved initials and factory-stamped words promise meaning, but they're generic and permanent.

Vision Of Self has a different philosophy: you personalize the piece yourself, giving it real meaning. Your handwritten words on Vision Of Self Paper are sealed inside the barrel, becoming the message you carry with you—one that can evolve and be rewritten anytime by inserting a new paper.

Start Getting Personal

Handwritten personalization.

There's nothing as personal or meaningful as a handwritten note. It's a small gesture that's intentional, quietly powerful, and deeply human in a world moving the opposite way. And it works—studies show you’re 42% more likely to achieve your goals when you write them down.

Personalize Your Own

Embodiment.

Wearing Vision Of Self isn’t just a style statement—what you write becomes what you embody. It can be a constant reminder, a motivator, a quiet ritual, or personal words you carry with you. Whatever you need it to be, it's keeps you connected to what matters most. It becomes a part of you.

Stay Connected to What Matters

Our story.

Conceived by multi-hyphenate creator and New York City native Bernard Smith, Vision Of Self began as a way to stay committed and connected to his own goals and dreams—empowering him as he moved through each day. Influenced by his fashion roots, Vision Of Self was built on the belief that style and accessories should hold personal meaning for each wearer. We hope to inspire people to move with purpose and intention, stay true to who they are, and unlock the extraordinary potential within.

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From The Journal