every pieces tells a story.
An accessory that stands apart.
We created Vision Of Self to define its own lane. A versatile piece, it can be used as a self-personalized accessory or a discreet, powerful tool for intention, focus, and becoming.
Foundation: Vision Of Self represents an exploration of the dynamic potential and uniqueness we all have as human beings, embracing the power of intention, goals, and dreams that shape our story and future selves.
Handwritten personalization.
At the heart of Vision Of Self is handwritten personalization because it's powerful, personal, and authentic. Unlike engraved pieces, Vision Of Self is designed to be self-personalized—again and again—by handwriting a new note. Whether it’s a message, a goal, a name, a mantra, or something entirely your own, the message inside evolves with you.
*Research shows, we become 42% more likely to achieve our goals and dreams by writing them down.
Embodiment.
Connection is everything. Wearing Vision Of Self isn’t just a style statement, it's your quiet ritual—a constant reminder, motivator, anchor. A personal symbol, a tangible commitment. The message inside says it all, and wearing it makes those words a part of you, whatever you choose.
Our story.
Conceived by multi-hyphenate creator and New York City native Bernard Smith, Vision Of Self first began as a way to stay committed and connected to his own goals and dreams, as his authentic self, while moving through the day. Influenced by his deep roots in fashion, the brand reflects his belief that style should be personal and purposeful. Designed as an accessory to embody that vision, it merges his love for style and design with discreet yet powerful tools that helped elevate his intention, focus, and achievement.
Through wearing his own piece, he discovered that intentionality and mindfulness were empowering practices—ones that could feel cool, relatable, and effortless, resonating with and benefiting a much wider group of people.
