fashions favorite new accessory.
Our story.
Conceived by multi-hyphenate creator and New York City native Bernard Smith, Vision Of Self began as a way to stay committed and connected to his own goals and dreams—empowering him as he moved through each day. Influenced by his fashion roots, Vision Of Self was built on the belief that style and accessories should hold personal meaning for each wearer. We hope to inspire people to move with purpose and intention, stay true to who they are, and unlock the extraordinary potential within.
An accessory that stands apart.
Vision Of Self was created to define its own lane. Designed to be a versatile piece, it can be worn however you want for a variety of needs—as a unique fashion accessory, a personal symbol, or a discreet yet powerful tool for intention, performance, and becoming.
Handwritten personalization.
At the heart of Vision Of Self is handwritten personalization because it's personal, powerful, and real. Each piece evolves with you—over and over again—simply by writing on a new Vision Of Self paper: a note, a goal, a name, a mantra, or something uniquely your own. Decide what to write, write it down, and place it inside the barrel.
Rooted in research: studies show we become 42% more likely to achieve our goals and dreams by writing them down.
Embodiment.
Wearing Vision Of Self isn’t just a style statement, it can be your quiet ritual or constant reminder, motivator, and anchor. The message inside says it all, and wearing it makes those words a part of you—whatever you choose. Connection is everything.